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Join the Sustainable Living Debate
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of...
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The Relationship Between How You Feel and What You Buy
Whatever consumers’ mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a...
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Forbes: David Jones on Surviving in the Age of Damage
In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of...
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Social Media Driving Social Responsibility
Earlier this month, Bloomberg’s Julie Hyman interviewed David Jones, global CEO of Havas and Euro RSCG Worldwide and author of Who Cares Wins, on the role social media is playing in corporate social...
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What Makes Good Business in the 21st Century?
David Jones, global CEO of Havas and Euro RSCG Worldwide, and author of Who Cares Wins, speaks with Monika Mitchell of Good Business International on why good business is better business:
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Blueprint for a Sustainable Brand
See below for key findings from Euro RSCG Worldwide’s Consumer Conscience study, based on an online survey of 4,000 adults in Brazil, China, France, India, the United Kingdom, and the United States.
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Stones for Sakineh
Please Help Amnesty International and Euro RSCG Prague Bring an End to Death by Stoning Working with Amnesty International, Euro RSCG Prague created the campaign “Stones for Sakineh,” a Facebook...
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Lilliputian Living
Small spaces, and the storage solutions they require, are the next big (little?) thing in building Economist E.F. Schumacher’s 1973 book, Small Is Beautiful, encouraged “enoughness” and warned, among...
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Sisterhood of the Traveling Pants
“Swap shopping,” once the province of local fashionistas, goes online Swap shopping is a green- and budget-friendly way to clean out your closet and then promptly stock it again—this time with stuff...
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What’s Old Is Green Again
How big corporations are appealing to the green crowd with a priority on recycling In 2010 Americans alone used 38.6 billion glass bottles and 71.9 billion plastic bottles, recycling just 33 percent...
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